Winning the Haier Slogan Contest

Update 10/20 6:15 pm: Well I didn’t waste any time! My wine collection is all built out, and the fridge is full.

The whites The reds The Collection


Shannon Truax wins the Haier Slogan Contest

Lucky Duck cools off in his newest appliance — the Haier 12 bottle capacity Dual Zone Wine Cellar.

Back in June, I came across the Haier Smarter Life Better Planet blog and started reading about a chance to win a trip to China. To enter was easy; all I had to do was write a slogan for the company. I’m a writer! Why not?

My winning submission

It boiled down to four simple words: Reliability built right in.

My Haier submission

The great news

An email was sent to me this summer saying that I had won an honorable mention and could pick any Haier appliance I wanted, valued at $600! Could this really be true? Is it a joke? No, it’s also posted on the wire, on the likes of Yahoo! Finance. I was pretty sure that it was legit.

I thought long and hard, and I elicited the opinions of others. Should I mount a TV in my bedroom? Did I want to rethink my position on microwaves? The aha! moment came to me – a dual temperature wine fridge!! Now THAT is clearly something that I would use in New York City and has been something that I always wanted. I took a tape measure into my Chelsea kitchen and grabbed just the right dimensions that would fit next to my island on wheels and radiator.

My wine cellar arrives

I was in for most of the day yesterday and decided to get out in the evening for a couple of hours to go running at Equinox and pass through Chelsea Market to enjoy the Halloween decorations and get some dinner. When I got home a HUGE box was waiting for me at my front door!

After I pulled it in, I decided to take it back to my room to open it up via Fireside Chat #46.

Shannon Truax wins the Haier Slogan Contest Shannon Truax wins the Haier Slogan Contest

And I won the trip to China!

A couple of weeks after being notified of my honorable mention prize, I got another email asking if I would be available the week of July 27th to fly out to China to participate as a Haier Ambassador!! I actually made it to the final round!! Now, during this time, I was in the thick of it at my new job, so I had to decline, but WOW!!

Now it’s time to fill that cellar

I am so excited to go shopping across the street today at my neighborhood wine shop, so that I can fill this baby up. It may surprise some folks to hear that out of the 12 open slots, I could only organically fill two

… quite a shock for the gal who made it into the New York City Liquor Bible!

Some awesome mail lately

I’ve had a great run lately and feel like a loved Lucky Duck.

  1. A secret admirer sent a Keep Calm and Be a Princess mug, to make up for Mike tossing my lamp and Cinderella mug.
  2. Zevia sent 96 cans of soda and a tee shirt to celebrate my selection as their Certified Smart Person.
  3. Haier sent me a 12 bottle dual temp wine fridge.
  4. John Basedow emailed an invitation over to review another movie and attend Jacqueline Laurita’s Lasio event.
  5. David left a note and apples on my table at The Cosmopolitan to welcome me to Las Vegas.
  6. My Maine connection dropped a very thoughtful postcard in my bag on my way out.

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