Day 172, Year 3: I worked the LG real time marketing war room for Super Bowl 50

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I am going to bed extremely proud tonight, with the biggest smile on my face. Today marks the culmination of the largest marketing effort of my life.

Just Jared favorably posted about our spot, Scott Baio retweeted us, and we were #1 across all advertisers in our Brandwatch study.

We achieved phenomenal results as a team. It was an honor, and a privilege, to work alongside my iCrossing team, LG, LG Ad, and Mindshare. Here is the article foreshadowing our massive endeavor: http://www.adweek.com/news/technology/lg-staffing-social-media-war-room-30-40-people-super-bowl-169460

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